#Events
#Editorials
#Influencers
#News
#Events
#Editorials
#Influencers
#News
Home
About
What We Do
Digital
Clients
News
Contacts
Home
About
What We Do
Digital
Clients
News
Contacts
"Communication is
sharing emotions"
"Communication is
paying attention to details"
"Communication is
defying stereotypes"
"Communication is
being constantly updated"
Go to slide 1
Go to slide 2
Go to slide 3
Go to slide 4
#editorials
#instagram
studiofanfanipr
WEB ALERT // ASMANA @asmana_wellness_world @thew
WEB ALERT // ASMANA @asmana_wellness_world @vani
Segui su Instagram
This error message is only visible to WordPress admins
There has been a problem with your Instagram Feed.
#news
GIANNI LUPO Pitti Uomo debut for Gianni Lupo
12 July 2023
#News-en
Pitti Uomo 104 – ARMY COURTYARD / 1 – 13/16 June 2023 GIANNI LUPO will make its debut at the 104* Pitti Immagine Uomo with its spring summer 2024 collection. The Tuscan brand was born in 2013 from the idea of Gianni Jia, thinking of a style able to dress men in all moments of their day with a core product oriented on jeans, a must-have item for the wardrobe. The brand, which is well established nationally and internationally, boasts 10 years of experience in the clothing sector. Today GIANNI LUPO is present in Europe with over 700 retailers and a flagship store in Florence. Style is touched, worn, lived, it becomes a way of being and expressing one’s uniqueness in GIANNI LUPO’s spring summer 2024 collection, which has updated its heritage by introducing new lines, but still remaining faithful to its roots. The 60s/70s details link the collection to the past, colours and motifs have been reworked in a modern key, creating a vintage elegance that is fresh and timeless. The nuances start from neutral tones such as cream and beige to bolder colours such as burgundy, army green and tobacco. Shirts with flowers and micro-prints, woven pullovers in intense colours, soft trousers, tartan and jacquard suits, games of shapes and geometries, of triangles and stripes. The garments are linked to clear Hyper Bright summer-inspired influences, bright and bold, with looks featuring cleaner lines but with brighter colours, such as lime, orange, fuchsia, lilac with a touch of black contrasting with milky colours. The Tuscan brand also has to its credit a collaboration with REPREVE, a leading company in the production of sustainable fibres obtained from plastic bottles, producing a recycled and recyclable cotton and elastane (hence eco-nylon) blend denim. The production of this patented fibre diverts approximately 250,000 bottles per hour from the waste stream; to date, REPREVE counts more than 38 billion recycled plastic bottles on its site! The main collection will not stand alone. With the aim of continuing to innovate its stylistic proposal with the idea of experimenting with new materials and designs to create a basic yet chic look, Double Label is born. Oversized volumes, cropped trousers with pleats, shorts and monochrome suits in both fleece and knitwear emerge in the collection, using quality fabrics for a versatile look that reflects the dynamic lifestyle of today’s man. Intuitive, light, pleasant-to-wear garments with an urban design, inspired by everyday wear. A defined colour palette of neutral, sophisticated colours and a hint of blue for an essential and contemporary aesthetic. GIANNI LUPO lightly embraces the tastes of the younger audience, while simultaneously winking at the needs of the more mature, or simply more classic man....
Female well-being dm launches a new campaign dedicated to women
11 July 2023
#News-en
In May 2023, dm drogerie markt launched its female wellbeing campaign, which focuses on the physical, mental and emotional wellbeing of women and will be developed in 12 countries within the group. dm can be considered a ‘women’s company’ to all intents and purposes: around 90 per cent of the customers and 95 per cent of the employees in the international network are in fact women, which is also why dm has decided to place an all-round focus on the female world. With this campaign, dm wants to provide ideas for leading a healthy and conscious life, address useful or still taboo topics and draw attention to new developments and trends. Also in Italy, with its 78 sales outlets and online shop, dm wants to present itself as a point of reference for all women, so that they can get everything they need to take care of themselves, at democratic prices. The products on the dm shelves accompany customers through their life stages and help them maintain their harmony, seek the right nutrition and care for their bodies. Whether for inner or physical wellbeing, women’s needs are manifold, personal and often influenced by social circumstances, particular physical factors – such as periods, pregnancy or menopause – women’s view of themselves and their environment. With the new campaign, dm wants to support women, help them understand and listen to themselves and build a balance between mind, body and soul. With its 26 private labels alongside the commercial brands, the drugstore is able to respond to every request with a wide assortment, including specialised, high-quality Mivolis products such as supplements for the metabolism, to strengthen the immune system but also for hair, skin and bones, or Jessa for feminine hygiene and Jessa Nature, which allows every woman to feel protected and at ease in every situation, with panty liners and tampons made from 100% certified organic cotton.Also with regard to body care and make-up, dm meets the needs of all customers, especially women, with products designed to meet new beauty habits and indicated for the increasingly common intolerances and allergies. To respond to the new perception of make-up products, now no longer exclusively a cosmetic means to look beautiful and feel at ease, in addition to the classic must-have cosmetics, dm also offers products designed to benefit the skin with specific ingredients aimed at various needs. Examples are those developed in-house such as s-he colour& style make-up and trend& up. From skin-care, characterised by cosmetics formulated with ingredients rich in active ingredients, to cleansing and care products for body and hair with Balea, one of dm’s best-loved brands, and alverde, the natural cosmetics line, at dm you can find everything you need to meet your needs and seek well-being at all stages of life. Well-being also means a healthy and balanced diet, and in this field, too, the dm offer is very broad and knowledgeable. The dmBio brand, in fact, offers 100% organic products and is attentive to the needs of those who follow a vegan or vegetarian diet, suffer from food intolerances or, more simply, are looking for an organic diet. The products are made from selected raw materials grown without the use of synthetic pesticides and herbicides, pesticides or GMOs. dm’s daily focus on women and their well-being does not end with the assortment, but also translates into a comfortable and welcoming environment in the store, where every woman can freely be herself. In this sense, dm is always on the lookout for novelties, such as the breastfeeding corner introduced for the first time in the new shop in Verona (c.c. Adigeo), to allow every mother to breastfeed her baby feeling protected and at ease....
GIANNI LUPO Autumn Winter Collection 2023-2024
11 July 2023
#News-en
GIANNI LUPO’s new autumn/winter 2023-2024 collection is centred on a concept of elegance and practicality, never abandoning the contemporary, smart casual masculine style that has always distinguished the brand.This year, must-have winter garments such as jumpers and pullovers will be presented in different colours and shades, showing some mixes: orange, shades of green and brown, up to more classic tones such as white, cream, beige and black. Soft, warm fabrics in cashmere or wool, stretch weaves and beaten cottons.In addition to the down jackets, made of technical fabrics and bright colours such as purple and bright blue, the Tuscan brand for this winter will offer a wide range of outerwear and padded coats, with different cuts and fits. In the collection with its strong stylistic imprint, there is no lack of double-breasted suits with a modern soul, combined with cashmere turtlenecks and shirts with geometric prints and paisley style.Denim, GL’s flagship garment, will be made from exclusive fabrics and accessories with patches. GIANNI LUPO has, for several seasons now, established a collaboration with REPREVE, a leading company in the production of sustainable fibres made from plastic bottles, resulting in a recycled and sustainable cotton-elastane (eco-nylon) blend jean. The production of this patented fibre diverts approximately 250,000 bottles per hour from the waste stream; to date, REPREVE counts more than 38 billion recycled plastic bottles on its site. Once again this year, the first line will not be the one and only, thanks to the idea of experimenting with new looks, the result of combining innovative design and materials while remaining true to a cool style, Double Label was born. This special capsule collection features sharply cut garments and oversize shapes. Sweatshirts, outerwear and trousers in darker but always adaptable tones, such as bottle green, black and grey, allow the brand to never abandon its misson of giving the urban man a versatile lifestyle style....
Modern Heritage: iconic and modern C&A presents the Autumn/Winter 2023-2024 collection in Anversa
11 July 2023
#News-en
The new ‘Modern Heritage’ collection offers cool and at the same time versatile clothesIt offers a variety of ready-to-wear styles suitable for all times of the day.Seasonal colours with four trend themes: Logomania, Iconics, Denim & Leather, PartyMore sustainable key fabrics such as wool, cashmere, real leather, lace and velvet C&A launched its autumn-winter 2023 ‘Modern Heritage’ collection, presenting it to the European press, media partners and influencers.The event took place in Antwerp’s ‘Handelsbeurs’, the world’s first freight exchange specially set up for the occasion, combining and contrasting tradition with futuristic installations to reflect the essence of C&A’s rich history – since 1841 – and its restyling. From September 2022, C&A aims to democratise fashion, to think ahead of consumer needs and to become even more modern and cool, while offering quality, long-lasting, high value, affordable garments for everyday use. C&A’s designers have developed a collection based on trends such as Logomania and Iconics, reinventing essential garments and timeless cuts, ready-to-wear styles for the office, city walks or outdoor activities that offer a great mix of practicality and comfort.To give voice to one of C&A’s core values, “we love togetherness”, and to create a deeper connection with the consumer, in the Logomania print the “&” is featured in the C&A logo. “We have an incredible 182-year legacy.What will characterise the next 182 years?We will remain true to our purpose, we will continue to inspire our consumers, to look, feel and do good! We put the customer at the centre of everything we do. The Logomania collection creates a deeper bond between us as a company and our loyal shoppers,” says Mandy Hendriks, Head of Women’s Creative Sector. The colour palette ranges from earthy tones, reminiscent of nature, to neutrals; very versatile urban greys and elegant blacks to pop colours such as green, saturated purple and ocean green. Timeless classics such as leather and cashmere were created with a view to expressing luxury and style. Formal wear received a casual touch, slightly loosening the codes of haute couture to show the fluidity between two worlds – versatility and elegance – displayed in sophisticated denim garments. To kick off the festive season, C&A highlights transparencies, sequins, lace and lace as symbols of increasingly feminine clothing. These models fit every shape without having to compromise....
dm opens 67th store in Italy: new store in Milan opens 2022
18 November 2022
#News-en
Feb. 24, 2022. dm, a drugstore chain, founded in Germany in 1973, kicks off 2022 with the opening of its 67th store in Italy, seventh store on Milan, thus boosting its presence in the Lombardy region. dm drogerie markt is now Europe’s largest retail chain for personal and home care products, operating in 14 countries with more than 3,800 stores, more than 66,000 employees and more than 12 billion euros in sales. Also present in the new Milan store is dm’s unique offering of beauty and wellness products, with more than 14,000 constantly evolving references, 655 brands, including 27 brands produced in-house, the result of research and innovation with excellent quality at absolutely competitive prices. Customers will find the best-loved brands, including Balea cosmetics, alverde-certified natural cosmetics, dmBio organic food, even for the little ones, and Mivolis supplement lines and medical devices. The group has always paid attention to environmental sustainability, especially through the continuous research of natural ingredients and more sustainable innovative solutions. It prefers organic and green innovations, the use of recycled raw materials and packaging, and the introduction of products with reduced climate and environmental impact. Not casually, the new dm store opened in Piazzale Loreto, one of the most accessible and strategic locations in Milan that, thanks to a redevelopment project, will be transformed into a green oasis. The store is located at Viale Monza 2, in the commercial part of the new Palazzo di Fuoco. The 335-square-meter store allows for a shopping experience that puts the person at the center of everything, providing many of the services typical of any store, including person-height shelves and a system to facilitate the hearing impaired. dm believes in democratic welfare: not for a few, but for all! dm in pillole dm drogerie markt, founded in Germany in 1973, is now Europe’s largest retail chain of personal and home care products, present in 13 countries with more than 3,800 stores, more than 66,000 employees and more than 12 billion euros in sales. After entering the Italian market in November 2017, dm‘s ambitious opening plan in Italy continues, with 67 stores in the territory to date.The brand’s philosophy is to offer a unique combination with a specialized offer for beauty and wellness, with an extremely reduced and competitive price, also thanks to the private brands that are as many as 27 including Balea, Mivolis and alverde. With the Pro Climate line, which has zero climate and environmental impact, the company wins the DNP (German Sustainability Award Design) in December 2021....
Kiabi launches 3 “shop in shop” corners with Coop
18 November 2022
#News-en
“I am very pleased to launch this partnership with COOP, it is a retail giant with whom we share several values, such as sustainability and consumer care. As COOP, we are committed to offering customers products with an excellent quality/price relationship and we want to be an ally for Italian families in protecting their purchasing power. With this partnership, consumers will in fact have the opportunity to find our garments, particularly those referring to baby and kids, in other physical stores. The launch of these first 3 corners will be a test, if successful, the model will be demultiplied in other COOP Hypermarkets.”commented Giuseppe De Gregorio, Commercial Director KIABI Italy. KIABI launched its new “shop in shop” model in collaboration with COOP from March 1 at Le Terrazze Shopping Mall in La Spezia, presenting its baby product offering to customers within a sales area of 63m2. This was followed on March 15 by the opening in Biella, at the Gli Orsi Shopping Mall, of 167m2 dedicated to baby and kids, and finally, on April 1 in Genoa at the Gli Aquiloni Shopping Mall, in a 130m2 display, the maternity, nursery and baby lines are on sale. The collaboration between the two brands is based on a franchise-inspired model; in choosing a partner, KIABI considered both the values common to COOP but also the brand image setup. The main goal of the French small-price fashion brand is to reach more and more Italians by offering them a quality shopping experience, starting with areas where there are no KIABI stores yet. Facilitating mothers and families in their shopping journey, recruiting new customers, implementing the baby, kids segments and pushing on brand awareness were important drivers in the realization of the project, which we find at the basis of the achievement of this launch. For COOP, the choice of a specialized operator such as KIABI is part of a precise strategy of relaunching segments of offerings such as clothing and specifically children’s clothing. The starting point is similar, that is, the combination of quality-convenience to which is added an unquestionable specialization and competence of this business partner. KIABI IN PILLS In 1978, in northern France, KIABI revolutionized fast fashion through the concept of fashion at small prices for the whole family, creating a wide and versatile offer designed for all budgets, styles, and morphologies.40 years later, the small French brand part of the AFM (Association Familiar Mulliez) group that also owns Decathlon, Auchan and Leroy Merlin, among others, is now an international group present in 19 countries, with more than 25 million customers and 1.7 billion euros in sales, reached in 2020....
Kiabi: Sweet November
18 November 2022
#News-en
KIABI dedicates the month to women in difficult and precarious situations with a social project in collaboration with Camilla Filippi and a special Good Friday solidarity with Doctors Without Borders KIABI has decided to dedicate the entire month of November to women in situations of hardship and precariousness. For the second consecutive year, the blackest Friday of the year at KIABI is dressed in the colors of solidarity, with the aim of supporting Doctors Without Borders for the SA.I.DA (Integrated Women’s Health) project.SA.I.DA is a medical care service dedicated to women in the capital’s neighborhoods with the highest indicators of social exclusion, economic hardship, housing occupations and where the presence of foreign communities is highest. The project on Rome was strongly supported by Camilla Filippi, an Italian actress and artist with a particular connection to the city, who immediately supported KIABI as a spokesperson for the strong charity message, collaborating closely with the French brand to create an online social campaign to spread information and raise awareness.Camilla made herself a representative of the many activities and actions that KIABI put on track, with a video on the brand’s IG profile @kiabi_italiaofficial. “Attention to women should obviously not only be in November, but all year round, starting with the small daily choices that can be: Do not turn your head when a woman is assaulted anywhere. Choose different language to describe a woman, both by men and women because words can be blades. Teaming up among women without thinking that men can do it and we can’t, because it is up to us. These are just examples to understand that we can also be, carriers of the change we want to see in the world to get to the point where talking about women will no longer be a theme, but the real theme that will endure will be human beings, all of them.”Camilla Filippi MSF’s all-female team provides guidance, assistance and follow-up for pregnancy and maternity protection, screening for cervical cancer prevention, gender-based violence, including sexual violence in specific situations, such as in victims of sex trafficking and female genital mutilation. KIABI decided on Friday, November 26, for every receipt emitted in store and on kiabi.it, to donate €1 to the medical humanitarian organization. In addition, throughout the month, the customer had the opportunity to leave, during his or her passage through the checkout, a free offer that will help support MSF’s project. It is a revolutionary initiative as Black Friday, with its American origins, has always been in everyone’s imagination a propensity for consumption, traffic congestion and the start of the pre-Christmas shopping wave. For the second year, KIABI wants to load it with an added value that transcends mere commercial dynamics, namely that of bringing noble help for an important solidarity project. Shopping can turn into an act of solidarity that shines a spotlight on women experiencing hardship. For equal rights, equality and freedom everyone must do their part to be the change they want to see in the world....
KIABI ITALIA LAUNCHES 4 CORNERS “NEW LIFE”
18 November 2022
#News-en
For a virtuous model of second hand proofing a circular economy! After the success of the two “second hand” corners launched in 2021 in stores in Reggio Emilia and Rescaldina, KIABI, the leading French brand of fast fashion at small prices for all families, multiplies the model with 4 new corners: Giussano, Livorno, Padua and Vicenza are the protagonists. In the last few years, the second-hand philosophy has become a veritable cult, practiced and hailed by an increasingly large and ethically responsible community. KIABI corners are created within the sales area of the stores, 100% dedicated to used clothing, where customers can find unmissable occasions from different brands, carefully selected and constantly renewed to allow them to keep up with trends while equally respecting the environment and avoiding waste; all strictly always at small prices, in keeping with the DNA of the brand that has been a pioneer since 1978 in the democratization of fashion. “Our aim is to help reducing the environmental impact of our supply chain by establishing New Life corners and launching the culture of reusing clothing in our stores; in Italy this is a new innovation and we want to be the first in the sector. It has been stimulating to implement this project and adapt the international format of the corners to Italian stores; where we don’t have to extend it to all physical stores, in the next few years we plan to reach the web as well where the second hand culture is now widespread. Recycling and reusing garments are indispensable for the good of our planet,” says Andrea Rollino, regional leader of the Commerce Department. The data show clearly, in the past three years, the second-hand market has grown 21 times more than the traditional retail market, and this is also evidenced by the data recorded by KIABI regarding the two “New Life” corners opened in two stores last year: The number of items per second-hand receipt is 2.2 in Italy vs average of 1.9 (average of countries where second-hand corners are present). The % of hybrid receipts (= receipts containing both first and second-hand items) is 2.7% in Italy vs. average of 2.4% (average of countries where second-hand corners are present). This rate of 2.7% exceeds the goal that was set by the brand by 23 pts. We talk about circular economy and fashion, even for the process where we consider not only the percentage of sales, but also the materials used and the entire production involving the “pre-loved” garment avoiding disposal and contributing to the reduction of pollution. The model will soon be implemented with another important step: the “KIABI Bag.” It consists of giving the customer, who has been decluttering his or her closet, the opportunity to pick up in the New Life corner a specific BAG (which can contain from 10 to 20 garments in good condition, of any brand) fill it up and deposit it in an affiliated pickup point. Once the BAG has been received and its contents verified, the customer receives a €5 discount voucher valid on a €25 spend on first-hand items. The “second hand” service already exists in France, Spain and Portugal, and KIABI Bag will soon be launched in the two Iberian countries. For ethical fashion in step with the times. KIABI IN PILLS In 1978, in the north of France, KIABI revolutionized fast fashion through the concept of fashion at small prices for the whole family, creating a wide and versatile offer designed for all budgets, styles, and morphologies. 40 years later, the small French brand part of the AFM (Association Familiar Mulliez) group, which also owns Decathlon, Auchan and Leroy Merlin, among others, is now an international group present in 19 countries, with more than 25 million customers and 1.99 billion euros in sales achieved by 2021....
Maison Roèl: the 1990s heritage collection
16 November 2022
#News-en
Maison Roèl is the beachwear brand born from the resourcefulness and creativity of Eleonora Rocchini. The talented Florentine influencer with a community of almost 1 million followers on IG, together with her team, continues to take her first steps into the world of entrepreneurship after the success of her first beachwear line and launches her second collection of swimwear and beach accessories, with the aim of enhancing women’s independence and female empowerment totally made in Italy. Maison Roèl is still dressing all women who want to feel beautiful, free and sensual no matter what size they wear. The new SS2022 “The 90’s heritage” collection is designed to evoke seduction and sophistication, dusting off prints and fabrics from the golden years but revised with a modern perspective. With the brand’s monogram fabric, costumes, crop tops as well as skirts and mini-dresses have been made that are perfect from morning to evening on summer days. The heritage line blends in a perfect way with the new models created by the brand for this season; from the crochet top perfect for all shapes, or the mini-triangle with lacing on the hips, but also the one-shoulder suits with precious details and finally the high-waisted slip with a sash, all proposed in the most trendy color variants: brown, lilac, pink, orange but also bi-color and the animal patterns that can never be missed. To make designs that enhance the female body without constricting it, high quality is a value. Special attention is also paid to sustainability, including in the collection some highlights in ECONYL, a synthetic fiber patented in Italy. It is a nylon thread regenerated from pre- and post-consumer waste materials, including fishing nets, carpet fluff, rigid tulle, platica bottles recovered from the ocean, etc., which have now reached the end of their life cycle. In particular, plastic materials left on the bottom of the oceans are one of the main causes of pollution on our planet, while abandoned fishing nets not only contaminate the environment but also cause thousands of casualties among various animal species that become entangled. Instead of being disposed of in landfills, they are recovered and, through complex physical-chemical breakdown processes, regenerated in the form of fabric. This is characterized by a softness reminiscent of the natural softness of sea sponges, with a three-dimensional effect. Garments made with it are apt to be long-lasting, enveloping shapes to perfection. Patterns are available online in regular and curvy sizes up to size XL, and the products are 100% ‘Made in Italy,’ crafted with care and skill by the expert hands of our local seamstresses and artisans. A Maison Roel bikini is a gesture of love for the sea and oneself....
MATCH IT NOW 2022
16 November 2022
#News-en
Sept. 17-25 EMERGENCY DONATIONS FOR ADMO Coinciding with World Bone Marrow Donor Day, Sept. 17-25, ADMO, the Bone Marrow Donor Association, is back in the main Italian squares with its Match It Now campaign, with the aim of inviting young people between 18 and 35 years of age to register with the Italian Bone Marrow Donor Registry (IBMDR), through a blood draw or the collection of a saliva sample. Since 1990, the Onlus has been acting with the main purpose of informing the Italian population about the possibility of fighting, through bone marrow donation and transplantation, leukemia, lymphoma, myeloma and other blood diseases. Unfortunately, bone marrow compatibility within one’s family is a very rare variable, and in case of disease it is almost always necessary to go to the donor registry, among which only 1 in 100,000 may be “the right kind.” This year’s campaign has taken on a strategic role: because of the health emergency due to COVID-19, there has been a drastic decline in the number of new donor registry enrollments, while unfortunately, sick people are increasing, a trend that is not sustainable in the long run. The Match in Now 2022 goal is to reach 1,000 new typos. Outreach and recruitment activities continued beyond Sept. 25, reminding us that every day, with a small gesture, a life can be saved. Huge medical advances have been made that make donation a completely safe and not at all invasive process. It should be remembered that bone marrow is not spinal cord. Typing should become part of the education of younger people as it can only be done from 18 to 35 years of age, in people at least 50 kg in weight and in good health. The actual donation of bone marrow and hematopoietic stem cells is characterized as a safe procedure that can change one’s life for the better, as well as save one’s life. Recall that there are many celebrities in the entertainment world who have been involved with bone marrow donation or transplantation: from Violante Guidotti Bentivoglio, Beppe Sala to Alessandro Baricco to name a few of the best known, and that many celebrities have been fighting for awareness for years: from Cindy Crawford to Rihanna, Jennifer Lopez to Hugh Jackman. All it takes is a small blood or saliva sample to enter the registry and make yourself available, if a match is found, to donate stem cells to a patient with leukemia or other blood disease. A selfless gesture of great human value. Per maggiori informazioni: www.admo.it To register: admo.com/enroll/ BECOME #THEGOODTIPSOON IT’S LATE!...
